Chosen Institution to Publish My Magazine

There are four main producers of magazines in the industry. They're Hearst, Conde Nast, Bauer and IPC Media. Between these four they publish some of the best selling names in the magazine industry such as, Kerrang, NME and Q. As these magazines being as popular as they are being sold across the UK, they're unlikely to publish my magazine. These insinuations work with nationwide magazines and as my magazine is primarily targeted at people in my region which doesn't make it suitable. Because of the unlikely hood of these big companies publish my magazine I may have to look at smaller alternatives who work with regional magazines.


As regional magazines are becoming increasingly popular because they offer regional information a lot of publishers have recognised this. Currently there still isn't a mass amount of institutions in my chosen region but Northcliffe Media or now known as 'Local World' controls 100 publications include magazines and newspapers read by 6 million consumers. One of these publications is 'This is Cornwall' which is a regional magazine that works with the same target audience as mine. This magazine is also a stand out in my region with is popularity, it also features a website and a lot of demographic information which gives it its popularity. Furthermore they also publish one of the most popular newspapers in my region 'Cornish Guardian'. The Cornish Guardian is very popular with my secondary target audience but include a lot of content that could possibly feature in my products. The Cornish Guardian is known for its outstanding informative newspaper and website that covers all news in the region.

After looking at these two publications I believe that Local World would be my suitable publisher. As Local World operates with similar companies and products so they have that experience and know how to deal with my new products.