Evaluation FINAL

Part 1:

Part 2:

Front Cover FINAL

Contents Page FINAL

Double Page Spread FINAL

Billboard FINAL

Final Website

http://bodminmedia.com/JamesFord/FordFinalWeb/index.html 

Construction Progress of FINAL Front Page

Creating the Front Cover of my magazine is what my target audience will see first and therefore be one of the biggest selling points for my magazine. The front cover not only needs to look attractive and appealing but it also needs to have a unique selling point such as the articles and the content so that my potential audience will pick my magazine over a competitor. So to start with I choose out a really eye catching image that will stand out to my potential consumers and also show off the location. The image will contrast what is actually inside the magazine so a nice portrait image of the sunset will tell the audience of what they would expect inside the magazine. The photo was originally a landscape but I changed I cropped it so that I kept the sun and the sunset glimmering down onto the sea. I also kept in the man sitting down on the left to give the image a bit of live and some visuals. 

The next aspect I added was the masthead. Originally in my flat plans I was thinking about having a white text concept that would be used through all three of my products but for the masthead I wanted it to stand out so having a different colour font would make it stand out more. Additionally the black font would also be bold which would really dominant the upper third of the front cover. As the background colour here is a soft orange a black font would stand out more against this than a white one. The other bonus was I could use a white text for my articles and any other texts so this will contrast against the masthead and give it more of a dominance figure.  I put in my first article to see what it would look like and the white seemed to work well on the front cover. As I have two lines of text for this article I decided to have the main headline in a strong bold white text and the underneath having a softer white text so the texts could contras each other and stand out. The article name I went with was something that would directly relate to the image used on the front cover. So I went with are article which I named 'Summer Sun' because of obvious reasons likes with my main image. 

After reducing the gap between the lines of the text on my main article I added in my remaining articles in the 'dead space' of the front cover. Originally I was going to place them on the right hand side of the sun but the would of overlapped the sunshine which is glimmering down amongst the sea. So the best place to move these two articles to was the dark space in the lower right hand corner of the cover. This would work well as it allows the image to stand out along with the text standing out as well because the white text would be against the black background. The articles I decided to use here relate to my double page spread and also promoting my magazine to a teenage audience. 

The next stop was to fill my magazine up with a bit more content. I was happy with the amount of articles on my front cover as I didn't want to over crowd it and as I wanted to keep it looking like a professional lifestyle magazine. So I added in some content at the bottom of the magazine. I firstly added in a grey box to make the writing stand out more and then applied the text in the same style as I have as the articles. I got this inspiration off looking a previous lifestyle magazines in my region and I believe it looked effective. I then turned down the opacity of the the grey box as I only wanted it to be subtle to make the text stand out. 

The next step was only a small one as I added in a short sentence underneath my masthead to give it some more depth. The sentence was 'Cornwall's Number 1 Regional Magazine'. This feature again is in the classic white text that I will use throughout my products. This slogan may also be used on some of my other products. I seen this feature on some magazine as well and I felt like it would be appropriate for mine to add more depth. 

I felt like slowly but surely my front cover was coming well to look profession and to set the standard of the rest of my products. I needed my front cover to look very professional and appealing to my target audience as its the first thing they may see that relates to my magazine. I added in the final feature such as the barcode, price and date. When writing in the date and price again I used the same white text technique. This concluded my final cover I disbelieve there is anything else that needs to be added to this and therefore decided to leave my cover like this. 

Screen Grabs of Editing Process (Contents)

I was looking at many regional lifestyle contents page in order to get inspiration in how to create my a successful and professional one. When creating any of my products I always start with the image and work everything else around it. For my contents page not only did I need a really appealing image but I also needed one which had a lot of dead space so I could fit it all my contents. This landscape image had a nice visual point in the coastline but also has a lot of dead space above and below it. In these areas I will be able to add in all the contents of my magazine. As the sky also has a very little amount of clouds and the sea had no structures of rocks in it both of these areas are perfect for text to be inputted. 

The first step is to add in the title and the date of the magazine as this is conventional for a regional magazine. I decided to have the title and any other fixed text that would occur in the magazine in a non bold soft white font. And the only bold font is the month that would change monthly. This gives the text some contrasting and makes them stand out more. I also decided to leave my contents in a lower case font s that it fits my younger target audience better. 

Now I needed to fill the contents page up with a lot of content of what will feature inside the magazine. So to start with I was playing around with what font and colour choice I was going to put all my text in so when adding in it I went or a bold+italic style along with a non-bold+soft style font so that they would contrast and I could continue this with the actual ext below. I put the page numbers and the main story in a bold white text and the rest in non bold to add depth to the page. 

I continued to do this when adding in my regular sections segment. The only part I changed with this segment is to have one line in bold and the next in a softer font. This was done because there is a lot more text in this segment and you could easily loose track of where you're reading. So by doing this it makes it easier to read and also makes it look more professional. 

I added in my final section that I had lined up was the competition section which normally does occur at the end of the magazine. So this is why the page numbers were high so that it indicated that it was the last section for the magazine. As competitors was only one word I decided to have this is a bold and italic font style so that it fitted with the rest of my contents page.  

After I added in all my sections I still had some dead space left at the bottom right of my contents page that needed filling. I decided to refer back to some exciting contents pages for regional magazines to see what they use. Some of them have a welcome or editors note so I decided to do this, just a short paragraph is a soft white text to fill up the dead space. 

To make it look more professional there was still a couple features that I could add. These features included a portrait of myself whom is the editor white a white boarder around it to make it stand out and to match the colour scheme. Furthermore I also added in my signature as this does occur in many lifestyle magazines additional adding in page numbers in white font. Overall Im happy with how my contents page came out. I believe the white text and colour scheme worked well and gave my contents page a vibrant feeling to it. 

Construction Progress of FINAL Double Page Spread

The next product that Im going to create is the double page spread. The double page spread needed to follow similar themes that I used in when creating my other products. My article that I constructed is about an actor whom is local about to perform at the Minack Theatre. So first of all I picked out my favourite image of Minack Theatre. when shooting on this day I was looking that the weather was so nice as the sky was clear and left the sea nice and blue and vibrant. This would work well for my double page spread as I will be able to position text over these areas. 

The first problem that I noticed is that with the image previously positioned the way it was when I added in my text in it would not look as neat. So I rotated the image around the other way and planned out how I was going to lay out the text. I always wanted the text to overlay the sea and the sky and with the image rotated this way it would work easier for me. I was going to place the title of the double page spread and a small paragraph of text on the left and the main bulk of the text split down into two columns. I also added in a thin temporary black line in the middle of the page where the fold of the page would be so I knew not to overlap these line. 

First step was adding in the title of the double page spread. I did place this is the top left of the double page spread in a bold and a contrasting italic font choice. I was going to have this text in white but it would not be clearly seen over the background and therefore I made it black which is fine because I did this with my front cover and that worked well. 

The next step was only a small step which included just adding in a  couple of line underneath the title. This was a feature that is included in a lot of double page spreads and therefore I decided to adapt this feature to my work. I also decided to keep this is a black text font as I wanted to keep some sort of theme throughout the page. 

Adding in the first paragraph was the next step. The article as a whole is a interview but this paragraph is more an introduction to what the interview was about. So I felt like this would be perfect  to fit underneath the title and then the interview would fit on the next page of the double page spread. The only problem here is I needed to create a text box that wouldn't overlap the structure of the theatre as the text is hard to to read otherwise. 

Eventually I managed to make this possible and the text fit perfectly by covering all the dead space while not overlapping the mid point of the double page spread or neither the structure of the theatre. This looks really effective there and again I decided to keep the text black and I would only use white text for the interview. 

I already had the full article written up so all I had to do was to copy the text over into two columns. The two columns were easy enough to draw up and then all I had to do was reduce the size of the text so it all matches and then change the font style into the same one used throughout the whole of the double page spread. When adding in my interview I decided to leave the reporters words in black and the interviewee's words in white so that the audience could clearly identify the difference between the two. 

The final step was to add in some features in order to make my double page spread look really professional and appealing to my target audience. Looking at double page spread lifestyle magazines I realised that a lot of them which had interviews did include an image of the interviewee. So I added in a small image at the end of the interview which I gave a white boarder to make it stand out against the background and not to get lost into the background. Furthermore I added in the name in a bold white text underneath. The final feature was to add in page numbers just to make it look more professional. I also added in the web address of my magazine along with the page number as this was conventional for a regional magazine. 

Construction Progress of Billboard

For my final billboard I followed common codes and conventions of modern lifestyle magazines as well as trying to connect with my target audience. I have done a lot of background research into my product before hand and learned about positioning and layout along with colour schemes and professionalism. Final I also created flat plans about my billboard in which was my inspiration for my draft billboard which I had open next to me when creating my final product so I could see what looked right and what didn't look as good. 

To start with I was happy with the image in which I used on my draft billboard so I decided to stick with this and use it again for my final product. the image has a a long causeway in which is full on rocks leading up to the main focus point, St Michael's Mount. The day was very clear with no clouds in the sky which was good because it left a lot of dead space around my main focus point for text. Furthermore this image is very vibrant which relates to my target audience and looks very attractive. 

The next step I wanted was to create an appealing masthead and find a correct position in which to position it. On my draft billboard I used the font 'Impact' which was very bold and would stand out against the causeway which is where I wanted to position it. My magazine masthead is actually 'OurCornwall' but to make it stand out I put it all in capitals so that it can stand out more. As billboards are not going to be viewed for very long I have to make it stand out as much as possible but without loosing its attractive factor. I only have it in black text here to get the font right, this was not final. 

Experimating next with a more of a rock theme. The best way to do was to use the rocks from the causeway and wrap it around the text. After following many photoshop tutorials I was able to do this but it required me to change my text font to this. You can argue that this font looks even more modern and therefore appeals to my target audience but I believe that it losses it professionalism. But this was a good start as I can see how to wrap the text and make it look effective. 

In the end I gave up with the photoshop tutorials as they didn't work when using the 'Impact' font. So I decide to use the 'Horizontal Type Face Mask' I just typed over the causeway so the text almost looked transparent. Using the 'Impact' font makes this stand out from the causeway but not too much as i didn't want it overpowering the main image of tagline when I introduce it. 

I like the tagline because by making a small pun out of the masthead of the magazine along with the tagline. The font style is actually the same I've used across other products which I really like and I feel like it relates to my target audience. 

The final adjustment I came back and made was moving the tagline over to the left hand side so it looks more normal if you're reading rather than centralised.  

Draft Billboard

This billboard is a rough guide of what I want my final product to look like. This rough billboard follows on from my flat plans as this is where I got my inspiration from. When deciding what image
to use on billboard I had to find an image that had a lot of appealing factors while also having enough dead space around the main image in order to have the masthead of the magazine and also for the tagline.

This is only my draft billboard as neither of the text looks suitable for my product and neither has it been measured or centred. When constructing my final billboard I will be able to use this draft billboard as my my guide to creating a more appealing and professional final product. Some of the noteworthy changes I will like to make is changing the tagline at the top of the billboard into a similar font style and colour that matches my previous products to create a sense of familiarity. Additionally changing the masthead at the bottom to look like it belongs more with the causeway.

Website Draft Articles

St Michael’s Mount

Enjoy a fabulous family day out in which you will be spoilt for choice at St Michael’s Mount. From a variety of activities and events to enjoy such as exploring the beautiful sub-tropical gardens, climbing the castle, uncovering stories about the harbour and walking the causeway. You will be fascinated by the history, legends and myths surround St Michael’s Mount.

St Michael’s Mount many say is the stuff of fairy tales, Situated majestically on an island of its very own, sits a castle which is every bit as mythical as you may think. This is why it’s no surprise how St Michael’s Mount visitor numbers have rocketed over the past decade. Whether you’re photography, tourist or you’re heading outside to experience the breath-taking coastal walks; there is something for everyone at St Michael’s Mount.

At a low tide, the causeway appears from the sea and allows access over to St Michael’s Mount via foot, walking across the ancient granite cobblestones following in the footsteps of giants and pilgrims. When the tide is high, some of St Michael’s Mount’s boatmen will ferry you across the water to the island.

One of the most noteworthy points of interest on the island is the underground railway which was used in the 1900’s by the miners who worked there in order to carry many goods and suppliers over to the island. The railway is still in use today to transport goods over to the island but because of the step gradient, it cannot be used by passengers. The National Trust neither permits public access or viewing of the railway.

The island also offers you many guided tours or you can explore the island on your own and by your own pace. The island also has their own restaurant which overlooks the coast while you have a bite to eat. So whether this is a family trip, holiday highlight or even a personal dream, make sure you visit St Michael’s Mount and make it an experience to remember.

So why not visit St Michael’s Mount today?

Cornwall Water Activities

Cornwall is arguable the king of the UK in terms of surfing and other water based activities. Cornwall has many sandy beaches with a variety of different types of sea behaviour. If you are a surfer Cornwall has many beaches that have constant waves but if you’re in to other water sports Cornwall also offer many flat seas to suit different tides, weather conditions, mood and agility.

Harlyn Surf School are one of the first companies in the UK to offer Stand-Up Paddle boarding (SUP). Cornwall is a great place to learn and enjoy SUP and at Harlyn Surf School they have many different locations to show you. Beginner sessions mainly take place on the stunning Camel estuary however if the sea is calm then they do occasionally run the lesson from Harlyn beach.

Harlyn Surf School cater for everyone by offering a variety of different difficulties so whether you’re just starting out and would like a taster of SUP of whether you have had experience before and just would like to improve your skills then Harlyn have different lessons to suit everyone.  

Harlan Surf School will supply all customers with their own wetsuits and boards so check out Harlyn Surf School today for an unforgettable experience.

Lanhydrock House

The highly rated National Trust property of Lanhydrock House is a perfect place for everyone and anyone this summer. You can discover two different sides of the Victorian lifestyle from the kitchens, nurseries and servants’ quarters to the luxury family area’s and massive bedrooms.

During spring and the summer you can stroll around the vibrant gardens and woodland areas, explore the house and all of its decorated history and treasures.

Even though during winter at Lanhydrock, the house is closed, outside you’re never short of something to do there, with weekly park runs, lots of space to run about, fly kites, ride bikes and play in, wrap up warm though.

The weekly park run at Lanhydrock is becoming increasingly more popular with more people attending every week. You can enjoy this free family 5K around the parkland. It’s not a race, but a timed run, suitable for everyone. The park run happens every Saturday starting from 09:00.

If running is not your style why not try out Lanhydrock cycle trails? Lanhydrock has six different cycle trails which are all colour coded into their difficulty so there is something for everyone. All the trails vary is distance from 1 mile - 3 miles. Lanhydrock have their own cycle hire with bikes for all ages and abilities and you can hire for half or a whole day. Helmets are free when hiring a bike.

After finishing either your rise or run you’re sure going to build up an appetite with all this exercise so be sure to try out the Park Cafe, which has a variety of hot and cold food, snacks and drinks. The Park Cafe is located near the car park and the adventure play area.

Double Page Spread Article

After doing my audience research it was brought to my attention that the public would like to see a feature page that relates to 'Events that happen in your area'. As this was the most popular choice on my survey I took this into consideration and I have decided to write my feature page on an event that is happening at Minack Theatre.

I'am currently sitting in Cornwall's most famous open-aired theatre surrounded by some eye catching scenery. Minack Theatre, near Penzance, which is carefully being transformed into a new set for a upcoming play which is due to be performed in early June which includes student and actor, Jonty Colman. Jonty is being critical acclaimed to be the next 'big actor' in the theatrical performance industry. Jonty has picked up awards for his acting abilities over the last three years including 'Young actor of the year' from Filmmaker Magazine. Im sat here with the man himself who is here to offer some spot-on acting advice for people who aspire to make it onto the big stage.

OurCornwall Reporter: "What have you had to sacrifice to be here today?'"

Jonty Colman: "I had to sacrifice a lot to make it where I am today. The theoretical performance industry is become ever more competitive with an increasing number of young talent flourishing from all over the UK and Europe. It takes a lot of mental and emotional perseverance to get you name out there. I have performed in many low scale plays up and down the country, literally trying to perform as much as I can to create connections and make my name heard in the industry. It's not easy. I'm trying to concentrate on my A-Levels at college but when the shows aren't coming your way, it gets frustrating and it does affect my college work. There has been times where sometimes you think to yourself that this isn't for you and just won't work out but whats important is that you learn to block out that little noise in your head. Thats all it is. A negative little noise that (if you let it) can destroy all your hopes and dreams. You block him, you can then continue on the path you want to venture down."  

OurCornwall Reporter: "You touched on that you're a student by day and an actor by night, how tough is it to juggle both commitments? and do you have any advice to our readers about juggling commitments?"

Jonty Colman: "Yeah thats right, I'm in my final year and arguable my most important year. I have been an actor all my life and its always been difficult to squeeze both commitments in but the main struggle this year is the stress levels. A-Levels on their own are a challenge for anyone but when you spend half of your time traveling up and down the country acting, sometimes I say that there just isn't enough hours in a day for all of it. The best advice I could give all you young actors out there is to plan everything out. Prioritising certain work and appointing it to a certain day will prevent any last-minute panic. Once your priorities are in place, you work out what can be put on hold for a few weeks. Make sure you allow some 'ME' time in your plan. Its vital to relax and put your mind to rest every now and then and essential 'recharge' yourself. Finally set yourself realistic expectations of what you believe you can achieve. Only you know what you're capable of and don't let anybody else tell you differently. As long as you work hard, you will get noticed."

OurCornwall Reporter: "Did anyone ever tell you that you couldn't make it? if so how did you react to that?"

Jonty Colman: "Yeah and it came at such a surprise and I did take it to heart. I was at such a vulnerable age and when someone tells you, you're not good enough or that I will never achieve my dreams, well it does hurt, nobody will deny that. It takes mental strength to overcome that. Mental strength doesn't come from what you can do, it comes from what you can overcome, so don't ever give up when someone says they don't believe in you. Use it as motivation to push harder. If you don't go after what you want, you will never have it. If you don't ask, the answer will always be no. If you don't step forward you will always be in the same place. So don't let somebodies opinion of you become a reality."

OurCornwall Reporter: "Well thank-you for talking to us today Jonty, We look forward to see you again here in early June."

House Style

Front cover design thoughts:

Final Masthead

On traditional regional magazine they imply an archaic theme with also fitting a modern theme. Furthermore the type face is also typically a serif style font which connotes the professionalism and formal nature of the magazine. As I'm creating a magazine for not the normal regional magazine age bracket I will be using a sans-serif font to appeal to a younger target audience. I will be looking and design ideas that break the original common codes and conventions in order to reach out to my younger target audience. From my audience research I found out that 'OurCornwall' was the most liked masthead so I'm now going to design mastheads around that.

The first masthead that  I created has a very thin typography and looks very casual. I could see this style font sitting at the top of my magazine as it looks creative and will appeal to a younger target audience as of its sans-serif font. The spacing is also bigger than conventional to make the tittle look tidy and neat. Due to some of the characteristics it makes me believe this masthead may not be appropriate for a regional magazine and maybe a fashion/design magazine instead. What I do like about this masthead is that its all capitalised to make it stand out from the back of the magazine. 

The second masthead that I looked at creating was this one. What I planned to change is the characteristics that I didn't like in the first masthead. Firstly, the font style used is almost the same but made bold to make it more suitable for a regional magazine. Additionally I also eliminated the spacing between each letter to make it more powerful. This masthead would definitely stand out against the background of an image over the one above due to the bold style font. I kept the sans-serif style font as I believe this will attract to my target audience. Potentially the font isa still too thin for my target audience.

This masthead is my favourite out of the three. I changed the font style completely and went for a more relaxed style font. Even though all the letters are still capitalised the 'O' of Our and the 'C' of Cornwall stand out more two separate the two words. This title makes the letter actually stand out more to the audience and makes it easier to read. The masthead is a powerful form of advertising through repetition and getting the name of the product stuck in the head of the audience. This masthead again is in a thicker bold font which will stand out on the cover. Finally I decided to keep it still as a sans-serif font as this will appeal to my target audience the most. I believe this will be the best masthead to go forward and use for my final product because its the most suitable for my target audience while still looking like a regional magazine masthead. 

Shortlist of Font Styles and Typeface

The font and typeface used across all the pages in my magazine may vary but they're all as important as each other as they need to relate to my target audience while still looking professional by following common codes and conventions used on a regional lifestyle magazines. In this posts I will be making a brief shortlist of the possible fonts that I believe would be effective when incorporated in my magazine. when it comes to creating my products I can look back at this post to see what fonts and typefaces will be most appropriate.


Helvetica is one and if not the most popular typefaces used in the print industry and by graphic designers around the world. Helvetica was released in 1957 under its original name 'Neue Haas Grotesk'. A lot of people will be familiar to this font and devote the main reason of its popularity to Steve Jobs as he incorporated in the apple operating system but others can argue that it was popular long before computers was even in existence. Without a doubt Helvetica is one of the heavily used fonts by professionals because of its familiarity with the audience and its readability. As of this I feel like this is a suitable font to make my shortlist as its an effective font to use as a body of text and as my audience would have more than likely engaged with this font before they will feel that sense of familiarity and recognisability.

Garamond is another popular typeface that is commonly used in the magazine industry along with textbooks, websites and just a general body of text. This typeface was created by Claude Garamond and there is now a range of contemporary typefaces that vary and all bear in his name. Garamond has a fine serif look and ives off a more elegant image as a whole. Adobe Garamond is a relatively new interpretation of Garamond designed by Robert Slimbach and is based on the original Garamond font.  This adobe version of the font has been listed as the second best font (behind helvetica) by a German Publication.

is a typeface created in 1798 by Italian typographer Giambattista Bodoni and is a great font for headlines and can be used in almost any occasion. The face has extreme contrast between thick and thin strokes, and an overall geometric construction which makes it a very aesthetic looking font. Im still unsure about actually using this one my magazine though. Bodoni is commonly featured on fashion magazines such as 'Vogue' and because of this it doesn't follow common codes and conventions of a regional magazine. A small section of Vogues target audience will be the same as mine (Young Females) so it could work so its on the shortlist (for now). 

Adobe Caslon is another serif typeface that is commonly featured in magazines. Adobe Caslon was created by Carol Twombly and Caslon is a very attractive font due to its characteristics. Caslon is commonly used in print because its a very welcoming font and also created a aura of credibility. This is another font that I would like to try when creating my products.

Other font(s) that I will consider using are:
Times New Roman

Shortlist of Possible Title Names

When it comes to creating a title for you magazine its very important that you consider who your target audience is and the genre of you magazine. The masthead is one of the main attractions to your front cover and its vital that the masthead represents my target audience so they can relate to it and be attracted by it. Furthermore I will also want to follow common codes and conventions of a title name to be appealing and using connotations of words to attract my target audience.

The first name that I came up with is 'Youth of Cornwall'. Straight away this name shouts out at my target audience as it includes the word 'Youth' which indicates its for that market. This alone could attract a lot of youths into taking a second look at my magazine on the shelf. Additionally the is no current magazine with a name anything close to this so its unique but you could also say its very basic. The simplicity of of the title could work one way or another. Its simplicity could been seen as appealing as its basic and easy for my target audience to understand which also attached to the social grades which my target audience's is very low without the inclusion of complex words this could appeal to them. On the other hand the simplicity of this title could also seem 'cheap' and not very professional.

The second name I came up with is 'Our Cornwall'. The reason why I liked this name is because straight away it involves the audience with the word 'Our'. This a really open word because it invites the consumer in. Its also very friendly then and creates a happy atmosphere. Additionally this title also includes the word 'Cornwall' so when people see this they know they can get information about there region. Having Cornwall used in the title is crucial as it lets people know that this magazine was created for them as its about their region. The biggest selling point about regional magazines is that the consumer knows they're getting knowledge on their region which is something other magazines can't achieve and this is why I believe its important 'Cornwall' clearly features in the title.

The third name that I came up with is 'Kernow Bewedh'. This name is in cornish and when translated means 'Cornish Lifestyle'. I believe this title being in cornish is effective as it relates to my target audience as they live in this region. The majority of people in Cornwall know that Kernow means Cornwall but not everyone knows that Bewedh means Lifestyle so this will make people think and talk about it and possible even research it which means that my magazine is getting publicity. The next time that consumer returns to the shop they now know what it means and will most likely purchase it as they feel they can relate and connect to it now.

After looking back through all of the mastheads they all obviously have their flaws but the best way to ensure I choose the correct one for my products I decided to ask my target audience. From these results you can see that there is a clear winner in 'OurCornwall' with 94.44% of the votes. People may not liked 'Youth of Cornwall' because the people who answered my survey may of been of an older age group and felt like it didn't relate to them, you could also argue this is too long for a masthead. 'Kernel Bewedh' was also not very popular and this could be down to the fact that many people may not understand what it means and it also maybe to Cornish for tourists. So from this research it tells us that 'OurCornwall' is the best masthead out of these options and this could be down to its simplicity and welcoming feel.

Chosen Institution to Publish My Magazine

There are four main producers of magazines in the industry. They're Hearst, Conde Nast, Bauer and IPC Media. Between these four they publish some of the best selling names in the magazine industry such as, Kerrang, NME and Q. As these magazines being as popular as they are being sold across the UK, they're unlikely to publish my magazine. These insinuations work with nationwide magazines and as my magazine is primarily targeted at people in my region which doesn't make it suitable. Because of the unlikely hood of these big companies publish my magazine I may have to look at smaller alternatives who work with regional magazines.


As regional magazines are becoming increasingly popular because they offer regional information a lot of publishers have recognised this. Currently there still isn't a mass amount of institutions in my chosen region but Northcliffe Media or now known as 'Local World' controls 100 publications include magazines and newspapers read by 6 million consumers. One of these publications is 'This is Cornwall' which is a regional magazine that works with the same target audience as mine. This magazine is also a stand out in my region with is popularity, it also features a website and a lot of demographic information which gives it its popularity. Furthermore they also publish one of the most popular newspapers in my region 'Cornish Guardian'. The Cornish Guardian is very popular with my secondary target audience but include a lot of content that could possibly feature in my products. The Cornish Guardian is known for its outstanding informative newspaper and website that covers all news in the region.

After looking at these two publications I believe that Local World would be my suitable publisher. As Local World operates with similar companies and products so they have that experience and know how to deal with my new products.

Typography

Typography plays an important role in making the magazine look professional and appealing to the audience. In this post I'm going too look at the common typography used on this regional lifestyle magazine by Cornwall Today.
To start with looking at the masthead its in a very large and dominates the top quarter of this front cover. Furthermore this masthead uses two lines which make its seem even larger again.  The first line of the masthead is in block capitals which is done to stand out to the audience and symbolises importance. The second line is not in capitals which does look very effective as it contrasts the top line. The font style used here is commonly used to target an older audience, because of this I will be looking for a more modern font for my magazine as Im trying to attract a younger target audience. Furthermore the colour used for this masthead in a conventional colour, White, and this is also traditional for a regional magazine. Additionally Cornwall Today has traditionally used the colour white for there mastheads which creates a sense of familiarity with the audience. The masthead also adopts a serif font style which seems very popular throughout regional magazines and traditionally appeals to an older target audience which Cornwall Today pitches at.
 The next use of typography on this front cover is the cover lines. The font style used here is different from the masthead. The font style is slightly more modern than the masthead which is slightly unconventional as Cornwall Today's primary target audience is for the older generation. The use of colour here is very effective too. They use a traditional white style font which matches the masthead on some of the cover lines and then colour some of the cover lines in a salmon pink colour which matches the colour scheme of the front cover. Further more all of the cover lines are capitalised to symbolises their importance.
This front cover does incorporate a plug and also a include a pug. The pug is all the text positioned around the bar code. The text here includes the issue number, bar code and price. The text is located in its conventional place along with the bar code down the bottom right hand side. Furthermore the text here is actually very small and this is done because it doesn't have a huge amount of relevance to the audience. Additionally the price is made very small so it would not off put the audience from buying it. The plug is the 'WIN' section down at the bottom. This is made to look like a sticker has been placed here. On other magazines you can see the plug placed in a more significant position but in this case the plug wasn't given a great deal of attention.
The rest of the text used on this front cover is the small print where evidently its small. The text here again doesn't have a high priority of the attract the audience and is subsequently small. This text follows a basic font but does contrast the background well so it still does stand out the audience.

Typography also plays a big role in the contents page. I decided to continue to use a product from 'Cornwall Today' so I can see if they use any similarities in terms of typography on their contents page.
To start with the heading which is not placed in a conventional placed has a more modern font and is not the same to the masthead. Furthermore the heading is all in a lower case font so give a relaxed feeling and to invite the reader in. Looking at this contents page I believe that the heading was placed on the lower left of the page rather than the higher left because they wanted the heading to be white. They're background is the sea but with a white background at the top and because of this they couldn't but it at the top as it wouldn't be visible to the audience. The heading is still the biggest font on the page which is conventional as it stands out to the reader.
This contents page a lot of sub headings which split up the text on the contents page. The purpose of sub headings is to be able to split the content inside the magazine down and allow the audience to navigate around the magazine with ease. This is down here which a bold black font. This text contrast the whit background and as its bold it stands out over all the other small print. The style and the colour of this font remains the same thought which gives the contents page a professional look.
The small print on this contents page is conventional and appropriate to their target audience. The small print is also in a black font so it contrasts the background but its not in bold as its job is not to attract the audience, thats what the sub headings are for. The style of the font is basic but yet effective and will appeal to Cornwall Today's target audience. The font size is conventionally really small to make to contents page look professional but also to allow to contents page to use more information.

This is also a double page spread from Cornwall Today. The heading used on this double page spread has  an interesting use of typography. To start with they use three lines for the heading with all of them being in block capitals with emphasis on the middle line which adopts a bolder font and is larger. The 'A' in 'Boatshed' is cleverly changed to the shape of a boat. This is a nice feature as not only does it look good but it makes the spread look very professional. Furthermore the whole of the heading is in a strong white font which contrasts against the black background like we have seen before.
The subheading is located just below the heading and is also in block capitals to symbolises importance and make it stand out the viewer even if it significantly smaller than the heading. The font type again follows the rest of the magazine and is basic sharp font. The colour again is white but not as strong as the heading purely because this font is not bold. This makes sure that the sub heading doesn't over power the heading while still being noticeable to the audience.
The byline is conventionally used somewhere on the double page spread, normally in the corner of the picture or page. The byline simple informs the reader of the photographer/journalist. On this double page spread its unconventionally placed just below the sub heading. Even though its in an unconventional location it still is the correct size which is normally the site of the small print of eve smaller. Further more the names in the byline are bold to symbolises importance and to gain recognition. The byline is not in block capitals like the heading and the subheading but does follow the same font style as the sub heading. Furthermore the text is also in white along with all the text on this spread.
The small print follows the same conventions throughout the magazine. This creates a sense of familiarity and constancy with the audience. The small print is in a size 9 font and follows the same font style as the byline ad subheading. Furthermore the text is all white and and all the text stays the same which makes the spread look very professional.