Music Magazine Genre

There is lots of different genres of music and each one has a different target audience and properties to them. The first genre of music is Hip-hop.

Hip hop is a music genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. Hip hop is commonly associated with working class African American Males ranging from the ages of 11-36. Most people that feature in videos or photos to do with with Hip-Hop tend to follow the African American fashion which consists of High-Top trainers, skinny or baggy jeans, oversized T-shirts and a lot of expensive looking jewellery. As you can see in this Hip-Hop magazine cover the main image is a photo of Jay-Z who is one of the most financially successful hip-hop artists and entrepreneurs in America. As you can see he is wearing an eye catching piece of jewellery around his neck and in his ears which is what Hip Hop artists are known for wearing.

The next music magazine cover is called Kerrang, which is an Alternative/Indie genre. This can be often shortened to 'Indie' and has loads of sub genres such as 'Indie Rock' and 'Indie Pop'.In the United Kingdom during the 1950s and 1960s, the major record companies had so much power that independent labels struggled to become established. The Uk Indie Chart was first compiled in 1980, and independent distribution became better organised from the late 1970s onwards. In the earlier 2000's the use of the internet and the decline in record sales gave indie music more of a chance to mainstream success. The internet was used as a strong form of promotion and the use of MP3 files and the iTunes library was invented and changed the music industry completely and more indie bands could achieve success from several different countries around the world.

 This music magazine genre is 'pop' which is an abbreviation from the word popular. 'Pop' songs normally include elements of all different music genres such as Jazz, Urban, Hip-Hop and many more. Most songs contain a catchy verses and choruses with a melodic tunes and hooks. As you can see on this 'pop' music magazine cover it features a very popular figure in the music industry, in this case its Taylor Swift who in 2012, She released her fourth album, 'Red'. Its opening US sales of 1.2 million were the highest recorded in a decade, with Swift becoming the only female artist to have two million-plus in the opening weeks. Although this magazine cover features one of the most successful person in the music industry this type magazine rarely actually talks about music as its more of a gossip magazine. The target audience for a magazine such as this would be young teenagers and maybe more towards females rather than males.

Jazz was first established by African Americans in the USA in the late 19th and early 20th century. In 1910's Jazz spread all around the world and many different sales was created and used frequently. Jazz hit its high point in the 1970's and since then Jazz has never been as popular although it is still heavily used in music we listen to today. Jazz has been recently been used as an electric instrument in many 'Dance' songs which have been popular in the past decade. As Jazz was most popular back in the mid 90's the target audience would probably be around 40-80 and maybe people in a higher social class.

Reggae music was first established in the late 1960's in Jamaica. Reggae can be used as in quite a broad was as most be associate all dance music in Jamaica as 'Reggae'. This is not strictly true as Reggae has certain elements to it which makes it different to other music. The bass guitar is the dominant role in reggae music, the sound is thick and heavy and really emphasised. The first primary target audience for Reggae music was poor, working class citizens however today all different countries around the world listen to it and it has a huge target audience range.

'Vibe' is a type of R&B music magazine. R&B is an abbreviation of Rhythm and Blues. R&B is popular African American Music which was established in the 1940's. n the commercial rhythm and blues music typical of the 1950s through the 1970s, the bands usually consisted of piano, one or two guitars, bass, drums, saxophone, and sometimes background vocalists. R&B lyrical themes often encapsulate the African-American experience of pain and the quest for freedom and joy.Lyr ics focus heavily on the themes of triumphs and failures in terms of relationships, freedom, economics, aspirations, and sex. R&B's primary target audience is mostly teenagers and young adults between the ages of 16-26. This maybe because of the lyrics and videos associated with this genre of music

After reviewing many genres in the music magazine industry I decided that I'm going to create a indie/alternative music magazine cover, contents and double page spread. I decided to do this because when I was analysing some products in that genre I found it interesting and now I have more of a clear understanding of how that genre works and what that target audience will be looking for. I feel like that I will be able to create a successful cover, contents and double page spread in this genre.