Double Page Spread Article

After doing my audience research it was brought to my attention that the public would like to see a feature page that relates to 'Events that happen in your area'. As this was the most popular choice on my survey I took this into consideration and I have decided to write my feature page on an event that is happening at Minack Theatre.

I'am currently sitting in Cornwall's most famous open-aired theatre surrounded by some eye catching scenery. Minack Theatre, near Penzance, which is carefully being transformed into a new set for a upcoming play which is due to be performed in early June which includes student and actor, Jonty Colman. Jonty is being critical acclaimed to be the next 'big actor' in the theatrical performance industry. Jonty has picked up awards for his acting abilities over the last three years including 'Young actor of the year' from Filmmaker Magazine. Im sat here with the man himself who is here to offer some spot-on acting advice for people who aspire to make it onto the big stage.

OurCornwall Reporter: "What have you had to sacrifice to be here today?'"

Jonty Colman: "I had to sacrifice a lot to make it where I am today. The theoretical performance industry is become ever more competitive with an increasing number of young talent flourishing from all over the UK and Europe. It takes a lot of mental and emotional perseverance to get you name out there. I have performed in many low scale plays up and down the country, literally trying to perform as much as I can to create connections and make my name heard in the industry. It's not easy. I'm trying to concentrate on my A-Levels at college but when the shows aren't coming your way, it gets frustrating and it does affect my college work. There has been times where sometimes you think to yourself that this isn't for you and just won't work out but whats important is that you learn to block out that little noise in your head. Thats all it is. A negative little noise that (if you let it) can destroy all your hopes and dreams. You block him, you can then continue on the path you want to venture down."  

OurCornwall Reporter: "You touched on that you're a student by day and an actor by night, how tough is it to juggle both commitments? and do you have any advice to our readers about juggling commitments?"

Jonty Colman: "Yeah thats right, I'm in my final year and arguable my most important year. I have been an actor all my life and its always been difficult to squeeze both commitments in but the main struggle this year is the stress levels. A-Levels on their own are a challenge for anyone but when you spend half of your time traveling up and down the country acting, sometimes I say that there just isn't enough hours in a day for all of it. The best advice I could give all you young actors out there is to plan everything out. Prioritising certain work and appointing it to a certain day will prevent any last-minute panic. Once your priorities are in place, you work out what can be put on hold for a few weeks. Make sure you allow some 'ME' time in your plan. Its vital to relax and put your mind to rest every now and then and essential 'recharge' yourself. Finally set yourself realistic expectations of what you believe you can achieve. Only you know what you're capable of and don't let anybody else tell you differently. As long as you work hard, you will get noticed."

OurCornwall Reporter: "Did anyone ever tell you that you couldn't make it? if so how did you react to that?"

Jonty Colman: "Yeah and it came at such a surprise and I did take it to heart. I was at such a vulnerable age and when someone tells you, you're not good enough or that I will never achieve my dreams, well it does hurt, nobody will deny that. It takes mental strength to overcome that. Mental strength doesn't come from what you can do, it comes from what you can overcome, so don't ever give up when someone says they don't believe in you. Use it as motivation to push harder. If you don't go after what you want, you will never have it. If you don't ask, the answer will always be no. If you don't step forward you will always be in the same place. So don't let somebodies opinion of you become a reality."

OurCornwall Reporter: "Well thank-you for talking to us today Jonty, We look forward to see you again here in early June."

House Style

Front cover design thoughts:

Final Masthead

On traditional regional magazine they imply an archaic theme with also fitting a modern theme. Furthermore the type face is also typically a serif style font which connotes the professionalism and formal nature of the magazine. As I'm creating a magazine for not the normal regional magazine age bracket I will be using a sans-serif font to appeal to a younger target audience. I will be looking and design ideas that break the original common codes and conventions in order to reach out to my younger target audience. From my audience research I found out that 'OurCornwall' was the most liked masthead so I'm now going to design mastheads around that.

The first masthead that  I created has a very thin typography and looks very casual. I could see this style font sitting at the top of my magazine as it looks creative and will appeal to a younger target audience as of its sans-serif font. The spacing is also bigger than conventional to make the tittle look tidy and neat. Due to some of the characteristics it makes me believe this masthead may not be appropriate for a regional magazine and maybe a fashion/design magazine instead. What I do like about this masthead is that its all capitalised to make it stand out from the back of the magazine. 

The second masthead that I looked at creating was this one. What I planned to change is the characteristics that I didn't like in the first masthead. Firstly, the font style used is almost the same but made bold to make it more suitable for a regional magazine. Additionally I also eliminated the spacing between each letter to make it more powerful. This masthead would definitely stand out against the background of an image over the one above due to the bold style font. I kept the sans-serif style font as I believe this will attract to my target audience. Potentially the font isa still too thin for my target audience.

This masthead is my favourite out of the three. I changed the font style completely and went for a more relaxed style font. Even though all the letters are still capitalised the 'O' of Our and the 'C' of Cornwall stand out more two separate the two words. This title makes the letter actually stand out more to the audience and makes it easier to read. The masthead is a powerful form of advertising through repetition and getting the name of the product stuck in the head of the audience. This masthead again is in a thicker bold font which will stand out on the cover. Finally I decided to keep it still as a sans-serif font as this will appeal to my target audience the most. I believe this will be the best masthead to go forward and use for my final product because its the most suitable for my target audience while still looking like a regional magazine masthead. 

Shortlist of Font Styles and Typeface

The font and typeface used across all the pages in my magazine may vary but they're all as important as each other as they need to relate to my target audience while still looking professional by following common codes and conventions used on a regional lifestyle magazines. In this posts I will be making a brief shortlist of the possible fonts that I believe would be effective when incorporated in my magazine. when it comes to creating my products I can look back at this post to see what fonts and typefaces will be most appropriate.


Helvetica is one and if not the most popular typefaces used in the print industry and by graphic designers around the world. Helvetica was released in 1957 under its original name 'Neue Haas Grotesk'. A lot of people will be familiar to this font and devote the main reason of its popularity to Steve Jobs as he incorporated in the apple operating system but others can argue that it was popular long before computers was even in existence. Without a doubt Helvetica is one of the heavily used fonts by professionals because of its familiarity with the audience and its readability. As of this I feel like this is a suitable font to make my shortlist as its an effective font to use as a body of text and as my audience would have more than likely engaged with this font before they will feel that sense of familiarity and recognisability.

Garamond is another popular typeface that is commonly used in the magazine industry along with textbooks, websites and just a general body of text. This typeface was created by Claude Garamond and there is now a range of contemporary typefaces that vary and all bear in his name. Garamond has a fine serif look and ives off a more elegant image as a whole. Adobe Garamond is a relatively new interpretation of Garamond designed by Robert Slimbach and is based on the original Garamond font.  This adobe version of the font has been listed as the second best font (behind helvetica) by a German Publication.

is a typeface created in 1798 by Italian typographer Giambattista Bodoni and is a great font for headlines and can be used in almost any occasion. The face has extreme contrast between thick and thin strokes, and an overall geometric construction which makes it a very aesthetic looking font. Im still unsure about actually using this one my magazine though. Bodoni is commonly featured on fashion magazines such as 'Vogue' and because of this it doesn't follow common codes and conventions of a regional magazine. A small section of Vogues target audience will be the same as mine (Young Females) so it could work so its on the shortlist (for now). 

Adobe Caslon is another serif typeface that is commonly featured in magazines. Adobe Caslon was created by Carol Twombly and Caslon is a very attractive font due to its characteristics. Caslon is commonly used in print because its a very welcoming font and also created a aura of credibility. This is another font that I would like to try when creating my products.

Other font(s) that I will consider using are:
Times New Roman

Shortlist of Possible Title Names

When it comes to creating a title for you magazine its very important that you consider who your target audience is and the genre of you magazine. The masthead is one of the main attractions to your front cover and its vital that the masthead represents my target audience so they can relate to it and be attracted by it. Furthermore I will also want to follow common codes and conventions of a title name to be appealing and using connotations of words to attract my target audience.

The first name that I came up with is 'Youth of Cornwall'. Straight away this name shouts out at my target audience as it includes the word 'Youth' which indicates its for that market. This alone could attract a lot of youths into taking a second look at my magazine on the shelf. Additionally the is no current magazine with a name anything close to this so its unique but you could also say its very basic. The simplicity of of the title could work one way or another. Its simplicity could been seen as appealing as its basic and easy for my target audience to understand which also attached to the social grades which my target audience's is very low without the inclusion of complex words this could appeal to them. On the other hand the simplicity of this title could also seem 'cheap' and not very professional.

The second name I came up with is 'Our Cornwall'. The reason why I liked this name is because straight away it involves the audience with the word 'Our'. This a really open word because it invites the consumer in. Its also very friendly then and creates a happy atmosphere. Additionally this title also includes the word 'Cornwall' so when people see this they know they can get information about there region. Having Cornwall used in the title is crucial as it lets people know that this magazine was created for them as its about their region. The biggest selling point about regional magazines is that the consumer knows they're getting knowledge on their region which is something other magazines can't achieve and this is why I believe its important 'Cornwall' clearly features in the title.

The third name that I came up with is 'Kernow Bewedh'. This name is in cornish and when translated means 'Cornish Lifestyle'. I believe this title being in cornish is effective as it relates to my target audience as they live in this region. The majority of people in Cornwall know that Kernow means Cornwall but not everyone knows that Bewedh means Lifestyle so this will make people think and talk about it and possible even research it which means that my magazine is getting publicity. The next time that consumer returns to the shop they now know what it means and will most likely purchase it as they feel they can relate and connect to it now.

After looking back through all of the mastheads they all obviously have their flaws but the best way to ensure I choose the correct one for my products I decided to ask my target audience. From these results you can see that there is a clear winner in 'OurCornwall' with 94.44% of the votes. People may not liked 'Youth of Cornwall' because the people who answered my survey may of been of an older age group and felt like it didn't relate to them, you could also argue this is too long for a masthead. 'Kernel Bewedh' was also not very popular and this could be down to the fact that many people may not understand what it means and it also maybe to Cornish for tourists. So from this research it tells us that 'OurCornwall' is the best masthead out of these options and this could be down to its simplicity and welcoming feel.

Chosen Institution to Publish My Magazine

There are four main producers of magazines in the industry. They're Hearst, Conde Nast, Bauer and IPC Media. Between these four they publish some of the best selling names in the magazine industry such as, Kerrang, NME and Q. As these magazines being as popular as they are being sold across the UK, they're unlikely to publish my magazine. These insinuations work with nationwide magazines and as my magazine is primarily targeted at people in my region which doesn't make it suitable. Because of the unlikely hood of these big companies publish my magazine I may have to look at smaller alternatives who work with regional magazines.


As regional magazines are becoming increasingly popular because they offer regional information a lot of publishers have recognised this. Currently there still isn't a mass amount of institutions in my chosen region but Northcliffe Media or now known as 'Local World' controls 100 publications include magazines and newspapers read by 6 million consumers. One of these publications is 'This is Cornwall' which is a regional magazine that works with the same target audience as mine. This magazine is also a stand out in my region with is popularity, it also features a website and a lot of demographic information which gives it its popularity. Furthermore they also publish one of the most popular newspapers in my region 'Cornish Guardian'. The Cornish Guardian is very popular with my secondary target audience but include a lot of content that could possibly feature in my products. The Cornish Guardian is known for its outstanding informative newspaper and website that covers all news in the region.

After looking at these two publications I believe that Local World would be my suitable publisher. As Local World operates with similar companies and products so they have that experience and know how to deal with my new products.

Typography

Typography plays an important role in making the magazine look professional and appealing to the audience. In this post I'm going too look at the common typography used on this regional lifestyle magazine by Cornwall Today.
To start with looking at the masthead its in a very large and dominates the top quarter of this front cover. Furthermore this masthead uses two lines which make its seem even larger again.  The first line of the masthead is in block capitals which is done to stand out to the audience and symbolises importance. The second line is not in capitals which does look very effective as it contrasts the top line. The font style used here is commonly used to target an older audience, because of this I will be looking for a more modern font for my magazine as Im trying to attract a younger target audience. Furthermore the colour used for this masthead in a conventional colour, White, and this is also traditional for a regional magazine. Additionally Cornwall Today has traditionally used the colour white for there mastheads which creates a sense of familiarity with the audience. The masthead also adopts a serif font style which seems very popular throughout regional magazines and traditionally appeals to an older target audience which Cornwall Today pitches at.
 The next use of typography on this front cover is the cover lines. The font style used here is different from the masthead. The font style is slightly more modern than the masthead which is slightly unconventional as Cornwall Today's primary target audience is for the older generation. The use of colour here is very effective too. They use a traditional white style font which matches the masthead on some of the cover lines and then colour some of the cover lines in a salmon pink colour which matches the colour scheme of the front cover. Further more all of the cover lines are capitalised to symbolises their importance.
This front cover does incorporate a plug and also a include a pug. The pug is all the text positioned around the bar code. The text here includes the issue number, bar code and price. The text is located in its conventional place along with the bar code down the bottom right hand side. Furthermore the text here is actually very small and this is done because it doesn't have a huge amount of relevance to the audience. Additionally the price is made very small so it would not off put the audience from buying it. The plug is the 'WIN' section down at the bottom. This is made to look like a sticker has been placed here. On other magazines you can see the plug placed in a more significant position but in this case the plug wasn't given a great deal of attention.
The rest of the text used on this front cover is the small print where evidently its small. The text here again doesn't have a high priority of the attract the audience and is subsequently small. This text follows a basic font but does contrast the background well so it still does stand out the audience.

Typography also plays a big role in the contents page. I decided to continue to use a product from 'Cornwall Today' so I can see if they use any similarities in terms of typography on their contents page.
To start with the heading which is not placed in a conventional placed has a more modern font and is not the same to the masthead. Furthermore the heading is all in a lower case font so give a relaxed feeling and to invite the reader in. Looking at this contents page I believe that the heading was placed on the lower left of the page rather than the higher left because they wanted the heading to be white. They're background is the sea but with a white background at the top and because of this they couldn't but it at the top as it wouldn't be visible to the audience. The heading is still the biggest font on the page which is conventional as it stands out to the reader.
This contents page a lot of sub headings which split up the text on the contents page. The purpose of sub headings is to be able to split the content inside the magazine down and allow the audience to navigate around the magazine with ease. This is down here which a bold black font. This text contrast the whit background and as its bold it stands out over all the other small print. The style and the colour of this font remains the same thought which gives the contents page a professional look.
The small print on this contents page is conventional and appropriate to their target audience. The small print is also in a black font so it contrasts the background but its not in bold as its job is not to attract the audience, thats what the sub headings are for. The style of the font is basic but yet effective and will appeal to Cornwall Today's target audience. The font size is conventionally really small to make to contents page look professional but also to allow to contents page to use more information.

This is also a double page spread from Cornwall Today. The heading used on this double page spread has  an interesting use of typography. To start with they use three lines for the heading with all of them being in block capitals with emphasis on the middle line which adopts a bolder font and is larger. The 'A' in 'Boatshed' is cleverly changed to the shape of a boat. This is a nice feature as not only does it look good but it makes the spread look very professional. Furthermore the whole of the heading is in a strong white font which contrasts against the black background like we have seen before.
The subheading is located just below the heading and is also in block capitals to symbolises importance and make it stand out the viewer even if it significantly smaller than the heading. The font type again follows the rest of the magazine and is basic sharp font. The colour again is white but not as strong as the heading purely because this font is not bold. This makes sure that the sub heading doesn't over power the heading while still being noticeable to the audience.
The byline is conventionally used somewhere on the double page spread, normally in the corner of the picture or page. The byline simple informs the reader of the photographer/journalist. On this double page spread its unconventionally placed just below the sub heading. Even though its in an unconventional location it still is the correct size which is normally the site of the small print of eve smaller. Further more the names in the byline are bold to symbolises importance and to gain recognition. The byline is not in block capitals like the heading and the subheading but does follow the same font style as the sub heading. Furthermore the text is also in white along with all the text on this spread.
The small print follows the same conventions throughout the magazine. This creates a sense of familiarity and constancy with the audience. The small print is in a size 9 font and follows the same font style as the byline ad subheading. Furthermore the text is all white and and all the text stays the same which makes the spread look very professional.

Plus 'Journal' Critical Reflections on How The Photoshoot Went

After taking my first photoshoot I travelled to three locations in Cornwall to capture some of the scenery and environment. There was some concern over the weather as it was late summer and the weather is very unreliable in Cornwall. at the start of the day it was very cloudy and I was some what frightened of not being able to capture the sky because of the sheet of clouds. As the day progressed the weather became better, there was no rain and I was able to go to St Michael's Mount, Minack Theatre and Fistrel Beach. 

I started the day of down at the National Trust property of St Michael's Mount. Due to it being surrounded by water I was hopping to find youths taking part in some type of water sports of enjoying the beach. This was one of the first photos that I captured on my shoot. I like the image of a father and presumably his son walking along the beach. This photo does advertise Cornwall's beauty and there coastlines and this was one of my main aims. My concern over this image though is that it doesn't relate to my target audience. I feel like with some editing on this image to make it brighter and more appealing I feel like it could be a serious contender to make it on one of my products but due that it doesn't really relate to my target audience. 

Whilst being down at St Michael's Mount I did come across a couple of youths paddle boarding in the sea beside the iconic structure of St Michael's Mount. This image will work really well possibly on my contents page or on my double page spread as it shows youths part taking in outdoors sports. This would work well because it shows my target audience participating in activities in locations that I'm advertising. I will want to make this image again slightly brighter as the day was very overcast and puts a damper on the image. 

This is a direct image of St Michael's Mount and is something that may feature on the front cover of my magazine. The reason why I would want this on the front of my magazine is because it stands out and shows why Cornwall is known for its beauty. The problem again with this image is that it have a very low amount of light. This is because the day was very cloudy and the sun never broke through so its actually difficult to see the main focus point in some areas and because of this, it will need to be edited before used. 

This image was taken while walking up to St Michael's Mount as the sea began to go out. I liked the fact how I managed to capture St Michael's Mount fully surrounded by water but when walking out I seen these rocks and I thought this would look good to capture some of the Cornish landscape. As the water was still going out the rocks was breaking through and I was hopping there would be nice rock formations but unfortunately this was not the case and the rocks were actually very scattered. This photo still could be potentially used on one of my products.  

This image was taken while I was inside the dock of the St Michael's Mount. As the water had gone out by this point you can see all the boats currently docked and it looks very appealing. This image works very well in the sense of advertising Cornwall and showing its attractive side but again its a concern of if it will appeal to my target audience again. 

By the time I got to Minack Theatre the weather actually picked up and the image does look a lot brighter and more attractive to the eye. In Minack Theatre you couldn't capture the whole place in one image but this was my favourite of the day. I like how it captures all the structure of the theatre and how could potentially relate to my target audience because of the plays that take place there. 

This image was taken in Newquay when it was concluding my day. I got down to Fistrel back in order to catch the sunset. This was probably the best session I had because when working with direct sunlight it always looks better at sunrise or sunset because the image doesn't look so flat. In the foreground I have a couple people to add to the focus point because I don't believe the sun set would of made the photo complete. Furthermore they're hard to see so I potentially need to make them stand out slightly more without making them over powering compared to the the actual focus point (the sunset). 

This is another photo at fistrel beach when I was catching the sunset. This time I had a small hedge in the foreground which I don't think looks at good but its still another alternative. 

Genre/Institution Research

Genre/Institution

History:

Humans have been creating wall art for as long as we have been living in caves. This wall art is ranged from artistic displays to marketing/promoting a new product/service for a business. The industry of billboards started in the mid-1860’s where it actually became possible for people to buy billboard space from outdoor advertising companies. A few years later the International Billboards Poster Association of North America (IBPANA) was formed. The association is still active today but has made many changed like the length of its name to adapt to changes in advertising as it now covers many other kinds of outdoor advertising signs and mediums beyond traditional outdoor billboards. Because of the rapid growth in automobiles in the 1900’s it contributed heavily to explosive growth of the use of billboard marketing. Outdoor of advertising has steadily evolved to meet the needs of a growing and continuously more sophisticated and regulated marketplace. Ongoing innovation has seen the size of billboards change along with changes in the materials used as well as upgrades in technology. Improvements in other industries have also played a key role in the evolution of outdoor advertising. Such as the light industry has come a long way which now makes outdoor advertising viable at night and in a much more attractive and effective way. Despite the rise of other advertising mediums such as Tv, radio and internet the outdoor advertising still remain as strong as ever. There are a growing number of outdoor advertising companies being formed every year. This strong, consistent growth is ramping up competition within the industry and fuelling innovations that continue to drive outdoor advertising to new heights of relevancy and effectiveness for those who utilise it.

Systems of Production:

The design of billboards depends on many factors such a location of the sign, the advertising budget, and the type of product being promoted. The industry uses a lot of research to estimate the frequency and number of exposures the advertising will gave upon its target audience. The location of the billboard can also help the determine the type of sign selected by the advertiser. Large billboards usually have three main comments: steel to construct and support the frame, artwork that conveys the advertising message and electrical equipment for lighting and other special effects. There are two types of billboards. Hand-painted billboards are usually used for small campaigns that want to create a special look. More often, billboards are produced from poster panels that are mass-produced copies of the original artwork. Most modern billboards are electrically lit and therefore require appropriate lighting and power systems to make sure the billboard is visible at night. While many billboards are located in major metropolitan areas, others can be found in remote areas along interstates. In both cases, it is very impractical to have to travel to each sign every night to turn on the lights. Therefore, automatic switches have been developed to turn on the lights at specified times. Other systems use photosensitive cells to turn on the lights when dusk sets.

Examples: 

Bergey: Sky. A billboard produced by JWT agency from India, which implemented optical illusion to express the message, ‘Natural Finish Colours’, in a clear manner. 

DHL: Maze. For this gigantic 3D billboard, a small, red ball rolls from point A to B via the shortest route. After it finished the journey, it will be transported through an invisible conveyor belt within the billboard back to the top to begin the journey again. Again and again, yes, always the right way.

Penline Stationary: Strong Tape. No other tape advertisement can be better than this one, a tape that can stick up a billboard firmly.

‘The same text can belong to different genres in different countries or times.’ - John Hartley

(Billboard) Survey Monkey on What Target Audience Want

I recently created a survey to find out some primary research into what my audience will be and what features they would like to see on a regional magazine billboard. This primary research will become valuable information when it comes to creating my own product.

My first question was a very basic one but will still provide just as important information to my research. I asked the question, 'Are you male or female?' and 60% of the responses were female. I will have to keep this in mind when looking at other results as gender can effect all other questions. As most of the people who answered are also female this may lead to them becoming my main target audience.

My follow up question was again a very simple and basic one buy still providing important research and this was, 'What is your age?'. As you can see the majority of my responses came from people who are under the age of 18. This will mean that a lot of themes I use will have to appeal to this age group and attract them to my product. There was still a lot of responses who were in the game bracket 18-29, this tells me that they will be more of my secondary audience so I will still have to have themes and colours that will appeal to them as well. Finally there was a small section of people in the 45-59 age bracket. As this was by far the lowest amount of responses this age bracket won't affect many of my decisions. 

 My third question, I asked 'What is your sexuality?'. Unanimously my results shown me that over 95% of my potential audience is Heterosexual which means that my Billboard is going to have to have themes and colours that relate to this audience.

 By asking the question, 'What is your approximate average household income?', I can understand the type of audience that are potentially going to buy my magazine. This then can affect the price of the magazine and the content of my billboard. Certain colours like purple relate to people who have a high household income as purple connotes royalty and gold is another colour which would relate to them as well. So by finding out that the majority of my audience is at the lower end of this scale I can find out what colours and themes to incorporate on my billboard. 

My next question I asked was, 'What is your ethnicity'?. From these results you can see that almost 90% of the responses was White. This means that my images and the text I use will be based around traditional British themes. As a lot of regional magazines based in Cornwall also represent to this audience I will use some of there traditional themes in order to attract my audience. As Cornwall is majority white anyway, I expected these results. 

As ill be creating a lifestyle regional magazines, I need to find out what content my audience would like to see in it and from here I came represent them onto my billboard. From the results of this question you can see that the responses are fairly spread out. The most popular hobbies though are: Music, Sports, Watching TV and Shopping. This means that i need to incorporate these themes in the magazine but also on my promotional products such as the billboard in order to grab there attention and attract them to my magazine. 

This question I asked my potential audience what colours they would find appealing on a billboard. As I have so many colours that audience would like to see on my billboard this question doesn't really help me all that. I was hopping for two or three dominant colours that I could incorporate but as there is such a wide spread I will have to choose colours that contrast each other and work well on a billboard while possible including the other colours inside my actual magazine. 

This was one of my most important questions as this would determine would content would actually appear on my billboard. As you can see that the images are very important to my audience so I will need good quality images which are simple but appeal to the eye. A lot of focus will go into my photos now and I will also have to take into consideration my previous questions to see what gender and age would like to see with what colours. As the image will be the main feature to my billboard you can see that almost 25% of people also thought that the colours would be vital. So I will have to apply this too on my billboard. 

My next question I asked was, 'where would you like to see a regional magazine billboard?'. From my results it seems that people like to see a billboard in a town centre or a large shopping centre. these two locations are very popular for people to be in on a daily basis. These locations could also become popular for tourists in the right season. If my billboard was in this location people would be able to have a good look and potentially longer look at it instead of it being by a motorway which people don't think is a good idea. 

My final question that I asked my audience was, 'do you prefer still or digital billboards?'. From here I got a complete mix of results. People just edged the fact that they liked a still billboard over a digital one although this was also tied with the 'either' option. From these results I don't think what ever option I choose will affect the potential audience buying my magazine or not. 

Original Images (Website)

Original Images (Billboard)