Shortlist of Font Styles and Typeface

The font and typeface used across all the pages in my magazine may vary but they're all as important as each other as they need to relate to my target audience while still looking professional by following common codes and conventions used on a regional lifestyle magazines. In this posts I will be making a brief shortlist of the possible fonts that I believe would be effective when incorporated in my magazine. when it comes to creating my products I can look back at this post to see what fonts and typefaces will be most appropriate.


Helvetica is one and if not the most popular typefaces used in the print industry and by graphic designers around the world. Helvetica was released in 1957 under its original name 'Neue Haas Grotesk'. A lot of people will be familiar to this font and devote the main reason of its popularity to Steve Jobs as he incorporated in the apple operating system but others can argue that it was popular long before computers was even in existence. Without a doubt Helvetica is one of the heavily used fonts by professionals because of its familiarity with the audience and its readability. As of this I feel like this is a suitable font to make my shortlist as its an effective font to use as a body of text and as my audience would have more than likely engaged with this font before they will feel that sense of familiarity and recognisability.

Garamond is another popular typeface that is commonly used in the magazine industry along with textbooks, websites and just a general body of text. This typeface was created by Claude Garamond and there is now a range of contemporary typefaces that vary and all bear in his name. Garamond has a fine serif look and ives off a more elegant image as a whole. Adobe Garamond is a relatively new interpretation of Garamond designed by Robert Slimbach and is based on the original Garamond font.  This adobe version of the font has been listed as the second best font (behind helvetica) by a German Publication.

is a typeface created in 1798 by Italian typographer Giambattista Bodoni and is a great font for headlines and can be used in almost any occasion. The face has extreme contrast between thick and thin strokes, and an overall geometric construction which makes it a very aesthetic looking font. Im still unsure about actually using this one my magazine though. Bodoni is commonly featured on fashion magazines such as 'Vogue' and because of this it doesn't follow common codes and conventions of a regional magazine. A small section of Vogues target audience will be the same as mine (Young Females) so it could work so its on the shortlist (for now). 

Adobe Caslon is another serif typeface that is commonly featured in magazines. Adobe Caslon was created by Carol Twombly and Caslon is a very attractive font due to its characteristics. Caslon is commonly used in print because its a very welcoming font and also created a aura of credibility. This is another font that I would like to try when creating my products.

Other font(s) that I will consider using are:
Times New Roman