Final Masthead

On traditional regional magazine they imply an archaic theme with also fitting a modern theme. Furthermore the type face is also typically a serif style font which connotes the professionalism and formal nature of the magazine. As I'm creating a magazine for not the normal regional magazine age bracket I will be using a sans-serif font to appeal to a younger target audience. I will be looking and design ideas that break the original common codes and conventions in order to reach out to my younger target audience. From my audience research I found out that 'OurCornwall' was the most liked masthead so I'm now going to design mastheads around that.

The first masthead that  I created has a very thin typography and looks very casual. I could see this style font sitting at the top of my magazine as it looks creative and will appeal to a younger target audience as of its sans-serif font. The spacing is also bigger than conventional to make the tittle look tidy and neat. Due to some of the characteristics it makes me believe this masthead may not be appropriate for a regional magazine and maybe a fashion/design magazine instead. What I do like about this masthead is that its all capitalised to make it stand out from the back of the magazine. 

The second masthead that I looked at creating was this one. What I planned to change is the characteristics that I didn't like in the first masthead. Firstly, the font style used is almost the same but made bold to make it more suitable for a regional magazine. Additionally I also eliminated the spacing between each letter to make it more powerful. This masthead would definitely stand out against the background of an image over the one above due to the bold style font. I kept the sans-serif style font as I believe this will attract to my target audience. Potentially the font isa still too thin for my target audience.

This masthead is my favourite out of the three. I changed the font style completely and went for a more relaxed style font. Even though all the letters are still capitalised the 'O' of Our and the 'C' of Cornwall stand out more two separate the two words. This title makes the letter actually stand out more to the audience and makes it easier to read. The masthead is a powerful form of advertising through repetition and getting the name of the product stuck in the head of the audience. This masthead again is in a thicker bold font which will stand out on the cover. Finally I decided to keep it still as a sans-serif font as this will appeal to my target audience the most. I believe this will be the best masthead to go forward and use for my final product because its the most suitable for my target audience while still looking like a regional magazine masthead.