Shortlist of Possible Title Names

When it comes to creating a title for you magazine its very important that you consider who your target audience is and the genre of you magazine. The masthead is one of the main attractions to your front cover and its vital that the masthead represents my target audience so they can relate to it and be attracted by it. Furthermore I will also want to follow common codes and conventions of a title name to be appealing and using connotations of words to attract my target audience.

The first name that I came up with is 'Youth of Cornwall'. Straight away this name shouts out at my target audience as it includes the word 'Youth' which indicates its for that market. This alone could attract a lot of youths into taking a second look at my magazine on the shelf. Additionally the is no current magazine with a name anything close to this so its unique but you could also say its very basic. The simplicity of of the title could work one way or another. Its simplicity could been seen as appealing as its basic and easy for my target audience to understand which also attached to the social grades which my target audience's is very low without the inclusion of complex words this could appeal to them. On the other hand the simplicity of this title could also seem 'cheap' and not very professional.

The second name I came up with is 'Our Cornwall'. The reason why I liked this name is because straight away it involves the audience with the word 'Our'. This a really open word because it invites the consumer in. Its also very friendly then and creates a happy atmosphere. Additionally this title also includes the word 'Cornwall' so when people see this they know they can get information about there region. Having Cornwall used in the title is crucial as it lets people know that this magazine was created for them as its about their region. The biggest selling point about regional magazines is that the consumer knows they're getting knowledge on their region which is something other magazines can't achieve and this is why I believe its important 'Cornwall' clearly features in the title.

The third name that I came up with is 'Kernow Bewedh'. This name is in cornish and when translated means 'Cornish Lifestyle'. I believe this title being in cornish is effective as it relates to my target audience as they live in this region. The majority of people in Cornwall know that Kernow means Cornwall but not everyone knows that Bewedh means Lifestyle so this will make people think and talk about it and possible even research it which means that my magazine is getting publicity. The next time that consumer returns to the shop they now know what it means and will most likely purchase it as they feel they can relate and connect to it now.

After looking back through all of the mastheads they all obviously have their flaws but the best way to ensure I choose the correct one for my products I decided to ask my target audience. From these results you can see that there is a clear winner in 'OurCornwall' with 94.44% of the votes. People may not liked 'Youth of Cornwall' because the people who answered my survey may of been of an older age group and felt like it didn't relate to them, you could also argue this is too long for a masthead. 'Kernel Bewedh' was also not very popular and this could be down to the fact that many people may not understand what it means and it also maybe to Cornish for tourists. So from this research it tells us that 'OurCornwall' is the best masthead out of these options and this could be down to its simplicity and welcoming feel.