(Billboard) Survey Monkey on What Target Audience Want

I recently created a survey to find out some primary research into what my audience will be and what features they would like to see on a regional magazine billboard. This primary research will become valuable information when it comes to creating my own product.

My first question was a very basic one but will still provide just as important information to my research. I asked the question, 'Are you male or female?' and 60% of the responses were female. I will have to keep this in mind when looking at other results as gender can effect all other questions. As most of the people who answered are also female this may lead to them becoming my main target audience.

My follow up question was again a very simple and basic one buy still providing important research and this was, 'What is your age?'. As you can see the majority of my responses came from people who are under the age of 18. This will mean that a lot of themes I use will have to appeal to this age group and attract them to my product. There was still a lot of responses who were in the game bracket 18-29, this tells me that they will be more of my secondary audience so I will still have to have themes and colours that will appeal to them as well. Finally there was a small section of people in the 45-59 age bracket. As this was by far the lowest amount of responses this age bracket won't affect many of my decisions. 

 My third question, I asked 'What is your sexuality?'. Unanimously my results shown me that over 95% of my potential audience is Heterosexual which means that my Billboard is going to have to have themes and colours that relate to this audience.

 By asking the question, 'What is your approximate average household income?', I can understand the type of audience that are potentially going to buy my magazine. This then can affect the price of the magazine and the content of my billboard. Certain colours like purple relate to people who have a high household income as purple connotes royalty and gold is another colour which would relate to them as well. So by finding out that the majority of my audience is at the lower end of this scale I can find out what colours and themes to incorporate on my billboard. 

My next question I asked was, 'What is your ethnicity'?. From these results you can see that almost 90% of the responses was White. This means that my images and the text I use will be based around traditional British themes. As a lot of regional magazines based in Cornwall also represent to this audience I will use some of there traditional themes in order to attract my audience. As Cornwall is majority white anyway, I expected these results. 

As ill be creating a lifestyle regional magazines, I need to find out what content my audience would like to see in it and from here I came represent them onto my billboard. From the results of this question you can see that the responses are fairly spread out. The most popular hobbies though are: Music, Sports, Watching TV and Shopping. This means that i need to incorporate these themes in the magazine but also on my promotional products such as the billboard in order to grab there attention and attract them to my magazine. 

This question I asked my potential audience what colours they would find appealing on a billboard. As I have so many colours that audience would like to see on my billboard this question doesn't really help me all that. I was hopping for two or three dominant colours that I could incorporate but as there is such a wide spread I will have to choose colours that contrast each other and work well on a billboard while possible including the other colours inside my actual magazine. 

This was one of my most important questions as this would determine would content would actually appear on my billboard. As you can see that the images are very important to my audience so I will need good quality images which are simple but appeal to the eye. A lot of focus will go into my photos now and I will also have to take into consideration my previous questions to see what gender and age would like to see with what colours. As the image will be the main feature to my billboard you can see that almost 25% of people also thought that the colours would be vital. So I will have to apply this too on my billboard. 

My next question I asked was, 'where would you like to see a regional magazine billboard?'. From my results it seems that people like to see a billboard in a town centre or a large shopping centre. these two locations are very popular for people to be in on a daily basis. These locations could also become popular for tourists in the right season. If my billboard was in this location people would be able to have a good look and potentially longer look at it instead of it being by a motorway which people don't think is a good idea. 

My final question that I asked my audience was, 'do you prefer still or digital billboards?'. From here I got a complete mix of results. People just edged the fact that they liked a still billboard over a digital one although this was also tied with the 'either' option. From these results I don't think what ever option I choose will affect the potential audience buying my magazine or not.