Photography is essential in order to create a successful and attractive product. Over the past 20 years there has been outstanding changes in digital photography and is one of the most popular advancements. Until the invention of digital cameras, film was used to capture images which would be made visible through photographic processing. As digital photography has also come along way and I'm in a fortune enough place to use high-end quality cameras this quality should transfer into the images.
When it comes to creating my Billboard I will be mainly focusing on taking landscape photos. For most of my other products I will be mainly focusing on two shots as they fit the convention for a regional magazine, EWS (Extreme Wide Shot) & VWS (Very Wide Shot). Although as my potential consumers will only see my billboard for a very short amount of time the immediate impact of my billboard needs to be huge. Using a EWS or a VWS on a billboard will not put as much focus on the product therefore not catch the attention of my potential market. I will want my product as the centre of the attention on the billboard and to make it stripped back as simplicity would work well here.
Ross Hoddinott, aged 37, is among UK's leading outdoor photographers and is published is many national magazines including Digital SLR Photography and Wild Planet Magazine. Ross is well known for his close encounters with wildlife and also his landscape photos of many stunning UK places and coastlines. Ross was born in North Cornwall and still dedicates the majority of his work to this area. This region and its natural history is a constant inspiration to him. As I'm creating a regional magazine in the same region as the majority of his work, I can take a lot of inspiration from his work. He has captured many images from destinations in Cornwall in which Im planning to visit. In particular I mentioned that I would be planning on visiting St Michael's Mount and capturing its eye catching scenery. Ross, already has previous work in his areas and looking and some of his work will allow me to plan and construct a more productive and successful photoshoot.
Lighting Research:
Natural:
There are many different types of lighting used in photography. One from of lightning is natural lightning either inside or outdoors. It is probably the most flattering form of light as it how we see most things everyday.
Window Light:
Window light is not direct sunlight coming through the house but when it comes through the window it creates a sense of clam and mood to any image.
Outdoors:
Direct sunlight can be very difficult when taking photos as they can cause many unwanted shadows and the worst part is you can't control it.
Natural Plus Fill in flash:
This is used when you have no choice to shoot in direct sunlight, if you use flash it will always keep the sun behind the subject.
Ambiant:
Ambient light is general 'man-made' light that surrounds us. It softens any contrast between brightly lit task areas and their surroundings.
Studio:
Studio lightning is used when taking a portrait, close up or interior photography and is suggested that using high end lighting will benefit you massively.
As I'm creating a regional lifestyle magazine and all my products will relate to this I will be mainly using outdoor lighting. As my Billboard needs to sell my magazine I will need to use some iconic images of famous Cornish destination and/or coast lines and represent in all the Billboard. So I will be working with direct sunlight but believe this will benefit me. The best time to take landscape photos outside would be at sunrise and sunset as these creating the most interesting photos.
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