For my final billboard I followed common codes and conventions of modern lifestyle magazines as well as trying to connect with my target audience. I have done a lot of background research into my product before hand and learned about positioning and layout along with colour schemes and professionalism. Final I also created flat plans about my billboard in which was my inspiration for my draft billboard which I had open next to me when creating my final product so I could see what looked right and what didn't look as good.
To start with I was happy with the image in which I used on my draft billboard so I decided to stick with this and use it again for my final product. the image has a a long causeway in which is full on rocks leading up to the main focus point, St Michael's Mount. The day was very clear with no clouds in the sky which was good because it left a lot of dead space around my main focus point for text. Furthermore this image is very vibrant which relates to my target audience and looks very attractive.
The next step I wanted was to create an appealing masthead and find a correct position in which to position it. On my draft billboard I used the font 'Impact' which was very bold and would stand out against the causeway which is where I wanted to position it. My magazine masthead is actually 'OurCornwall' but to make it stand out I put it all in capitals so that it can stand out more. As billboards are not going to be viewed for very long I have to make it stand out as much as possible but without loosing its attractive factor. I only have it in black text here to get the font right, this was not final.
Experimating next with a more of a rock theme. The best way to do was to use the rocks from the causeway and wrap it around the text. After following many photoshop tutorials I was able to do this but it required me to change my text font to this. You can argue that this font looks even more modern and therefore appeals to my target audience but I believe that it losses it professionalism. But this was a good start as I can see how to wrap the text and make it look effective.
In the end I gave up with the photoshop tutorials as they didn't work when using the 'Impact' font. So I decide to use the 'Horizontal Type Face Mask' I just typed over the causeway so the text almost looked transparent. Using the 'Impact' font makes this stand out from the causeway but not too much as i didn't want it overpowering the main image of tagline when I introduce it.
I like the tagline because by making a small pun out of the masthead of the magazine along with the tagline. The font style is actually the same I've used across other products which I really like and I feel like it relates to my target audience.
The final adjustment I came back and made was moving the tagline over to the left hand side so it looks more normal if you're reading rather than centralised.
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